The Online Rule

By Scott at The Online Rule

A carefully curated list of (hopefully) useful sports marketing articles. Published whenever there's something interesting to share.

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The State of Football Social Media 2021

It's here!Thanks to the 94 respondents who took the time to complete this year's State of Football Social Media survey.To my knowledge there's no bigger survey of football social media staff, and the number of people who give up their time to answer questio...


The Online Rule - Issue #4

Happy New Year! Is it too late to still be saying that? Yeah, probably...It's been a very long time since the last newsletter from The Online Rule. The season has finished, restarted late, and we're now halfway through the 2020/21 campaign. There's a lot to...


An exclusive look at FC Midtylland's social strategy

Welcome back. It's been slightly longer than planned since the last edition; there have been much more important things going on in the world and this will have been the last thing on everyone's minds.I'm in awe of those of you who are manning social channe...


Issue #2 of The Online Rule

I'll keep my rambling intro short this week, as I don't want to turn it into a YouTube video ("hey, thanks for joining us, don't forget to like and subscribe").Thanks for those of you that said nice things about the first issue of the newsletter, and to tho...


Hello world! Issue #1 of The Online Rule

Hello, and welcome. Thanks for subscribing to this semi-occasional update on what's going on in the world of sports digital marketing.I'll be aiming to push this out every week or two - hopefully enough so that there's interesting content, but not enough th...