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Issue #2 of The Online Rule

Issue #2 of The Online Rule
By Scott at The Online Rule • Issue #2 • View online
I’ll keep my rambling intro short this week, as I don’t want to turn it into a YouTube video (“hey, thanks for joining us, don’t forget to like and subscribe”).
Thanks for those of you that said nice things about the first issue of the newsletter, and to those of you who thought nice things and kept them to yourself. It’s all appreciated.
This week I’ve included a few stories about the way the social networks have changed. I think it’s handy to keep up with what’s going on in what I call the “wider” digital marketing world, as there are always things going on in other industries we should be looking to learn from.
Everything relating to The Online Rule is at the end. And this wound up not actually being that short.

England Women prove to be big social media hit during lockdown
Twitter is testing a feature that limits who can reply to your tweets
Introducing Guides on Instagram
How brands can keep up with TikTok’s trend acceleration rate
Football is back and so is its marketing – but it's a different ball game without fans
Bundesliga takes centre stage
How to run a focus group to support your fan engagement
FC Midtylland vs the Bundesliga on TikTok
The Online Rule
There have been a few new pieces up this week, with more planned in for next week. There’s always room for more though, so if you have an idea that you’d like to contribute you can email me at
TikTok restricts verified clubs from using licensed music
Everton host virtual ‘Lockdown Sessions’ concert
If you’ve made it this far, here’s a special offer: I’m offering free banner advert space on the website for a suitable organisation (must have benefits for the kind of people who visit the site). If you’re interested in taking advantage of this drop me an email.
Thanks for reading.
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Scott at The Online Rule

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