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The Online Rule - Issue #4

The Online Rule - Issue #4
By Scott at The Online Rule • Issue #4 • View online
Happy New Year! Is it too late to still be saying that? Yeah, probably…
It’s been a very long time since the last newsletter from The Online Rule. The season has finished, restarted late, and we’re now halfway through the 2020/21 campaign. There’s a lot to catch up on.

The State of Football Social Media 2021
Seven Trends to Define Digital Sport in 2021
On the subject of social commerce and selling more shirts, the example below received a few comments from clubs who have done similar and seen shirts sell well. You’ll have to click the tweet to go through to it, and check out the replies for a few high profile examples.
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I think it’s a great thing when clubs ask fans to vote on a kit choice. You would assume it leads to better sales, and it’s a nice way to give them a say in quite a big club decision.

#Digisport #SMSports https://t.co/ntDrPTgLF2
Inside the Athletic Bilbao digital strategy and why it’s lighting up La Liga’s social rankings
The launch of Twitter tables
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A few stats about Twitter today, from the top 4 divisions in England. As of 9pm tonight, at least.

A thread.

#Digisport #SMSports
An interview with Lokomotiv's social media chief Tim Bayramov
That’s all for this edition. Thanks for subscribing.
As ever, if you’d like to find out more about contributing to The Online Rule in any capacity let me know. If you’ve got a pitch for something you think would be interesting for the site, I’m always open to discussing them.
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Scott at The Online Rule

A carefully curated list of (hopefully) useful sports marketing articles. Published whenever there's something interesting to share.

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