Thanks to the 94 respondents who took the time to complete this year’s State of Football Social Media survey.
To my knowledge there’s no bigger survey of football social media staff, and the number of people who give up their time to answer questions is growing year on year.
This year there were nine main questions, looking at the platforms being used, plans for new launches, and how many teams are investing in paid social media.
As ever, the raw data is available for you to delve into too. If you draw any of your own conclusions from the data please do tag me in any on Twitter at @onlinerule
. Or feel free to drop me an email on email@example.com.
One of this year’s biggest findings was that a surprising number of teams take social media incredibly seriously (ranking it as either somewhat or very important to their marketing) yet don’t have a documented strategy.
You can read some of the key findings below, along with a link to the full piece. If you share any findings from the data, please try to use the hashtag #FootballSocial2021.